Sarko Disco

January 23, 2007

The Internet, they keep telling us, is going to play a key role in the upcoming election. I suppose it is true in a kind of a way, but I am not sure quite what. The fact that there are 30,000 or however many bloggers out there writing about the Sarko-Sego struggle (like me for instance) seems to me utterly meaningless beacuse I can't imagine they attract more than a handful of readers. Likewise with the official sites : they have to be there because if they weren't, it would be like they aren't sufficiently "in touch". That said, I think the Sarko people are leading the game. The official website is pretty slick, and they are reacting very fast to day-to-day developments. When Sego appears on the telly, they film a spokesman watching Sego and then interview the spokesman straightaway, so that within a few minutes there is a reaction up. Also you must check out the disco-dancing Sarkozy .The interesting thing here is who posted this site: you've guessed it -- Sarko himself. A clever but of subliminal psychology. The Sarko people know he should have this election sewn up, but for one problem -- his character. There is going to be a huge effort to "humanise" him, make him more user-friendly. Disco-dancing ain't the half of it.

utsq

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